IMG Worlds of Adventure - Dubai

When IMG Worlds of Adventure set out to create one of the world's largest indoor theme parks, every element of the guest experience needed to reinforce the immersive storytelling. From world-class attractions and iconic intellectual property to the smallest details throughout the park, consistency was essential.
Environmental Street Furniture was commissioned to design and manufacture a complete range of bespoke themed street furniture that seamlessly integrated into each of the park's unique lands, helping ensure practical facilities became part of the attraction rather than distracting from it.

The Challenge

With six distinct themed worlds featuring globally recognised brands including Marvel and Cartoon Network, alongside IMG's own immersive concepts such as Lost Valley – Dinosaur Adventure and IMG Boulevard, every area required its own visual identity.

Standard litter bins and benches simply weren't an option. The client required products that would:

• Blend naturally into each themed environment

• Support multiple globally recognised brands

• Withstand extremely high daily visitor numbers

• Be easy for operational teams to service and maintain

• Enhance, rather than interrupt, the guest experience

The result needed to be functional, durable and virtually invisible within the storytelling of every land.

Our Solution

Working closely with the park's brand and design teams, ESF designed and manufactured over:

• 450 bespoke themed trash cans

• 150 custom themed benches

Every product was individually designed to complement its surrounding environment using bespoke colours, graphics and finishes unique to each zone of the park.

Rather than installing identical street furniture throughout the attraction, each collection became an extension of the themed environment, helping maintain complete visual immersion from entrance to exit.

The Result

Today, thousands of guests interact with these products every day without them detracting from the park's storytelling.

By integrating practical infrastructure into the themed environments, IMG Worlds of Adventure successfully created a more immersive visitor experience while maintaining the durability and operational efficiency required for a world-class attraction capable of welcoming over 20,000 guests per day.

Client Testimonial

"IMG Worlds of Adventure is looking to redefine the theme park experience and this means ensuring that all of the finer details such as the benches and litter bins contribute to making the overall experience as perfect as possible. The ESF team delivered on the brief, providing a seamless integration of these elements into their surroundings in the park. ESF has certainly helped to ensure that the experience within each zone is as fully immersive as possible."

Neil Dwyer
Director of Operations
IMG Worlds of Adventure 

Project Highlights

• 📍 Location: Dubai, United Arab Emirates

• 🎢 Sector: Indoor Theme Park

• 🗑️ Products Supplied: 450 Custom Themed Trash Cans

• 🪑 Additional Products: 150 Bespoke Benches

• 🎨 Service: Design, Manufacture & Theming

• 🏗️ Completed: 2016

• 🌍 Application: Immersive themed environments across multiple lands